In spring 2025, Houma Golf Club partnered with 5th Quarter Digital (5QD) to lead a full-scale digital refresh after years of limited social media activity and near-zero online momentum. With no website and a dormant Facebook, the club lacked the digital presence needed to thrive in today’s connected world.

5QD was brought in to modernize the club’s identity and reintroduce it to the community. We developed and executed a custom strategy focused on social media management, real-time engagement, and community-centered content, revitalizing the brand from the ground up with no ad spend.

Our Focus:

• Social Strategy & Creative Direction: Established a high-performing content calendar mixing golf culture, food & beverage, and local lifestyle.

• Real-Time Engagement: Reopened old messages, responded to every inquiry, and reactivated dormant community ties.

• Custom Creative: Produced original DSLR photography and graphics to elevate brand perception.

• Event & Seasonal Promotions: Increased visibility with time-sensitive offerings and fresh visual storytelling.

• Community Momentum: Highlighted clubhouse activity, member moments, and The Fishing Hole clubhouse restaurant to broaden the brand’s appeal.

The Impact:

• Engagement TRIPLED in under 3 weeks across Facebook.

• Messaging volume surged 1600%, transforming Houma Golf Club’s inbox into a conversation hub.

• No paid ads required. 100% of growth came from organic community engagement and creative execution.

• Renewed brand energy: Members, staff, and first-time visitors alike now recognize the club as a vibrant local destination, not just a place to play golf.

Why It Matters:

This case study shows what 5QD does best: bring legacy spaces into the now through culturally relevant marketing, grassroots content, and authentic storytelling. Houma Golf Club is no longer just a course—it’s a content engine, a community hub, and a local mainstay with real momentum.