The media world is reeling from a deal that will redefine the entertainment landscape for the next decade. Netflix, the streaming pioneer, has acquired the studio and streaming assets of Warner Bros. Discovery (WBD) in a colossal $72 billion deal [1]. This isn't just a merger; it's a strategic declaration of war that signals the end of the streaming wars and the beginning of a new era of market domination.

The rules of the game have officially changed. In a landmark move that signals a seismic shift in brand partnerships, Adidas Basketball has signed the Club 520 Podcast to an exclusive apparel and footwear deal. This isn't just a sponsorship; it's being hailed as the first-ever sneaker deal for a podcast. For the team at 5th Quarter Digital, this is more than just a headline—it’s a masterclass in strategic brand building. It proves that the true value lies not just in celebrity, but in authentic, engaged community.

The holiday season is a strategic timeout, but for the ambitious, it’s also the perfect time to upgrade your arsenal. Forget the generic gift guides. We’ve curated 20 pieces of tech that don't just look cool; they are designed to enhance your productivity, maximize your downtime, and give you a competitive edge. This is the gear that helps you enter the 5th Quarter of your life and dominate.

This past Sunday, rookie quarterback Shedeur Sanders led the Cleveland Browns to a victory in his first career NFL start. To the casual fan, it was a surprising debut from a fifth-round pick. But for those who understand the 5th Quarter Mindset, it was clear this victory wasn’t won on Sunday; it was earned in the months of unseen work that preceded it. From a projected first-round pick to a forgotten man on the depth chart, Sanders' journey is a masterclass in how the relentless preparation you do in the shadows builds a foundation of confidence that pressure cannot shake.

As we head toward the new year, "goal setting" is on everyone's mind. But goals are just a wishlist without a system. This post breaks down why entrepreneurs need to build a daily operating system for their life and business—covering mindset, time-blocking, and energy management—to make their 2026 goals inevitable

Decades before we talked about "fake news" and digital information control, Metal Gear Solid 2 predicted it all. We dive back into this prophetic masterpiece to explore its ambitious themes and why it's more relevant today than ever.

Does your mission statement sound like corporate jargon? In this hands-on workshop, we guide you through the process of crafting a powerful brand mission statement that truly connects with your audience and defines your purpose.

AI is more than a buzzword—it's a co-pilot. Discover five practical AI tools that help independent businesses automate tasks, spark creativity, and drive real growth. It's time to get ahead of 2026.

There's something about the quiet that follows celebration that tells you everything you need to know about who controls the story...

On Juneteenth 2025, MLB played a historic game at Rickwood Field — but chose to delay the broadcast for 10 days. This isn't just a scheduling issue. It's a modern blueprint of how institutions sanitize Black narratives for comfort and control. This feature breaks it all down.

Step inside The Bunker of Houma, the city’s newest indoor golf simulator and sports bar experience. We were among the first through the doors at launch to test the state-of-the-art golf tech, enjoy the upscale environment, and gauge what this venue brings to Louisiana’s growing golf and entertainment scene.

“Sinners” isn’t just a movie—it’s a cultural moment. Ryan Coogler’s latest work fuses Black art, faith, music, and folklore into a bold new vision that hits deep. In this piece, we explore how Sinners reimagines Afrofuturism through a Southern lens, breaks genre boundaries, and uplifts Black storytelling in ways that feel urgent and timeless. Whether you’re a film lover, culture critic, or creative, this is one you’ll want to unpack with us.

Go behind the scenes of Curren$y’s Jet Life Lounge RAW Edition during NBA All-Star Weekend 2018. This retrospective captures exclusive footage, interviews, and untold stories from a landmark moment in hip hop, cannabis, and streetwear culture.

Welcome to The 5th Column, the official blog of 5th Quarter Digital. Here, we break down culture, business, and media from the inside out—sharing insights, case studies, and behind-the-scenes looks at the work that shapes brands and communities.