Branding the Hustle: 5QD’s Creative Blueprint for Gym & Smoothie

Gym & Smoothie was built to inspire a lifestyle where dedication to health, wellness, and personal growth seamlessly connects with street-smart style. 5th Quarter Digital brought the brand to life through a full creative rollout—developing bold designs, sharp messaging, and a clear visual identity that resonated with fitness enthusiasts who live life unapologetically.

The vision? To create a brand that represents both the grind in the gym and the fuel that keeps you going, whether that’s a protein shake or your next personal win. The execution included custom apparel, product photography, e-commerce setup, and digital marketing assets that told a cohesive story from social feeds to pop-up events.

With a product line that includes tees, hoodies, and shaker bottles, the brand’s message remains clear: Fitness is more than a habit—it’s a culture.