Timeless Style, Creative Direction

J. Noir is more than a brand—it’s a creative movement. Since 2014, 5th Quarter Digital has been a driving force behind its evolution, helping transform a local buzz into a fully realized brand with staying power.

It all started on campus at the University of Louisville, where J. Noir was making waves. Recognizing the brand’s potential, we stepped in to elevate its vision—launching the first-ever website and setting the tone for a clean, minimalist aesthetic that became its signature.

As Creative Director, we led the design of garments and graphic tees, curated photoshoots, managed social media, and even brought the brand into the streets with billboard campaigns. Our collaboration didn’t stop at digital; we played a key role in bringing J. Noir’s flagship retail store to life in Paducah, KY—cementing its presence as a staple in the local fashion scene.

From digital strategy to brick-and-mortar impact, our partnership with J. Noir reflects what 5QD does best: taking raw vision and building it into something tangible, timeless, and built to last.