From NOLA to LA: Curren$y’s All-Star Weekend Powered by 5QD

During the 2018 NBA All-Star Weekend in Los Angeles, The Jet Lounge All-Star Edition—hosted by New Orleans rapper and entrepreneur Curren$y—took center stage as a must-attend experience. 5th Quarter Digital was brought in to own the digital storytelling for the weekend, with a focus on Curren$y's Jet Life Snacks brand and key activations, including The Jet Lounge event and an exclusive dispensary Meet & Greet.

Our crew handled end-to-end production:

• On-location photography & videography

• Behind-the-scenes coverage

• Real-time fan interviews

• A sit-down spotlight with Curren$y himself, diving deep into Jet Life Snacks’ brand ethos

We crafted a content engine from the ground up—producing high-impact deliverables like:

• A cinematic event highlights reel

• Engaging social media clips & reels

• A flagship brand video designed for web + campaign use

The results?
🚀 Jet Life Snacks saw a surge in brand awareness and engagement, with measurable traction across digital platforms. Our content fueled increased sales and positioned the brand as a standout in the cannabis edibles market, cementing its presence far beyond the All-Star weekend.

This project is a testament to how 5th Quarter Digital operates:
✔ Immersive content capture
✔ Agile execution
✔ Audience-first storytelling that drives impact and conversion