Pedal, Paint, Play: Adidas x DSW Spin Art Experience with 5QD

Before launching 5th Quarter Digital as a full-service creative agency, our founder cut his teeth working with top-tier brands like Adidas and Designer Shoe Warehouse (DSW)—building a deep understanding of brand engagement from the ground up.

As part of the Adidas x DSW activation, we were on the front lines as brand ambassadors, delivering an interactive spin art experience that pulled shoppers into the Adidas brand story. Guests pedaled stationary bikes to power spin art stations while we applied vibrant paint to vinyl records spinning in real-time—creating custom, one-of-a-kind pieces that they took home.

This activation merged fitness, creativity, and brand impact seamlessly—giving Adidas a powerful in-store presence and leaving shoppers with a memorable, hands-on brand experience.

Working these activations firsthand sharpened the same creative instincts and operational know-how that now drive 5QD’s high-level strategy and execution. We’ve worked with the best—and today, we build these kinds of high-impact activations for clients ready to elevate.