Staging Culture: Behind the Midwest Music Festival

In 2014, 5th Quarter Digital was brought on to amplify the Midwest Music Festival, a two-day R&B concert series held at the iconic KFC Yum! Center in Louisville, Kentucky. The festival featured legends like Chaka Khan, Charlie Wilson, Ginuwine, Toni Braxton, Kenny “Babyface” Edmonds, and Lyfe Jennings—drawing fans from across the region.

Tasked with building buzz and driving ticket sales, 5QD crafted a targeted social media strategy focused on Facebook marketing. Our work included:

• Geo-targeted ad campaigns

• Engaging, shareable content

• Influencer partnerships with R&B artists and local tastemakers

The results?
🚀 The Facebook campaign delivered strong reach, high engagement, and a direct impact on ticket sales. Influencer collaborations amplified the excitement, with artists promoting the festival to their fan bases and boosting credibility and momentum.

The Midwest Music Festival packed the house—an undeniable win for both the organizers and attendees—and 5QD’s digital strategy played a key role in that success.

This project remains a standout example of how precise social media marketing can turn cultural events into can’t-miss experiences.