In-Store Impact: Best Buy’s 4K Sweepstakes Customer Activation

As part of the Best Buy 4K UHD sweepstakes campaign, our founder was on the front lines as a brand ambassador, playing a pivotal role in an 8-week in-store activation designed to boost excitement and drive sales.

Serving as the first point of contact, he engaged customers directly, guided them through the sweepstakes entry process, and worked in tandem with Best Buy’s Home Theatre staff to ensure a smooth and impactful rollout. On-site tablet registration made participation effortless and helped streamline data collection.

The activation delivered strong results: higher-than-expected sweepstakes entries, increased in-store engagement, and a noticeable lift in 4K UHD product sales—proving the value of authentic, on-the-ground brand representation.